| There's nothing
more frustrating than sending off that perfect
campaign and then ending up in your recipient's
spam folder. Behind the scenes we go to great lengths
to ensure that you can rely on us to get your emails
delivered.
Our servers have been whitelisted
All
of our delivery servers have been 'whitelisted'
by many of the larger ISP's, including AOL and
Yahoo! Our servers are also integrated into the
spam reporting systems for other large ISP's such
as Hotmail and MSN. This means they're a trusted
source for email origination and these arrangements
ensure the best chance of your emails being delivered,
it also allow us to keep any sender not following
best practice guidelines off our servers.
Daily
'blacklist' monitoring
Deep behind the scenes we
monitor hundreds of the most common blacklists
each and every day. If a server is ever listed
(and it can happen to even the most well behaved
permission-based email servers), we remove it from
our delivery cluster immediately and resolve the
issue on behalf of our customers.
Unsubscribe links
in every email
Every email sent must contain a
single-click unsubscribe link allowing any subscribers
to remove themselves quickly and easily. Not only
is this common courtesy but a requirement under
law since 2003. |
